The Firenze Jewels Story

The Firenze Jewels Story

First generation family member Abe Brandes working with
master artisan on Miss World tiara.

The Firenze Jewels Story


Jewelers Since 1937

Firenze Jewels is a third generation family owned and operated jeweler located in the heart of the New York City Diamond District. We have talented designers and a graduate gemologist from the renowned GIA (Gemological Institute of America) on premises who collectively bring decades of knowledge and expertise to ensure every shopping experience with us is a positive one.

Highest Quality Diamonds & Craftsmanship

We feature an extensive collection of high quality diamonds certified by the most respected diamond grading laboratories. All of our diamonds are 100% natural and have not been treated in any way. Firenze Jewels is deeply committed to selling only ethically sourced conflict free diamonds. We fully support the Kimberly Process Certification Scheme and work closely with only the most reputable suppliers to ensure compliance. The superior quality gems and world class craftsmanship has established us as leaders in the Diamond District of Manhattan.

Bridal & Designer Jewelry

Adriana Levin spearheads as Director of Design and Operations, working closely with master artisans bringing you the unparalleled quality and style that our clients have come to expect. In addition to a renowned collection, we continually travel abroad bringing you the finest vintage and modern jewelry creations from across the globe.

We are authorized dealers of leading bridal and fine jewelry designers including Christopher Designs, Simon G, Ritani, Natalie K, Charles Krypell, Leo Pizzo, Hidalgo and Le Vian.


Firenze Jewels has proudly crafted pieces for celebrities, members of the art world and the tiara for Miss World. We are members of Jewelers of America and Better Business Bureau and adhere to the highest ethical and professional business standards.

Community Involvement

For sixteen consecutive years, Firenze Jewels' Jeffrey Levin was elected by other 47th Street merchants to serve as Chairman of the Board of the Business Improvement District of the 47th Street Diamond District. Jeffrey has worked closely with the Mayor’s office, the New York City Department of Consumer Affairs, and other city officials, to uphold and protect the rights of all consumers doing business in the Diamond District. Recent charitable contributions include the American Red Cross.

Shop With Confidence

At Firenze Jewels our deep commitment to each client's satisfaction has become our trademark throughout the generations.

We warmly welcome you to our family, where our pledge for service, quality and value is a proud tradition.


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Firenze Jewels, Inc. • 15 West 47th Street, #4 • New York, NY 10036 • 1 (800) 790-6980

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