What you should know about buying a diamond—the 4 C’s.
Buying a diamond signifies an important moment in your life, and we understand
that for many it can also be a bit of an intimidating experience. For
most people, buying an engagement ring is the first, most important purchase
to date. At Firenze Jewels, we want this experience to be an enjoyable,
satisfying one for you. Our friendly, knowledgeable team is on hand to
provide you with all the information you will need. On staff we have
a team of GIA certified gemologists, eager to share their expertise with
you. We are pleased to guide you throughout this process.
For your convenience, we have gathered some of the basic, general concepts
(a.k.a. the 4 C’s) that you should become familiar with as you start
looking for a diamond. We strongly feel that an educated consumer will
be a satisfied client. Please take your time and read this at your leisure.
While this is a great place to start, remember, we are always here to assist
you.
CLARITY
Diamonds have unique birthmarks or natural inclusions (found internally,
though some may break the surface of the stone), and blemishes which include
scratches and nicks on the diamond’s surface. Clarity refers to the
relative absence of inclusions and blemishes. A diamond's clarity is determined
by using a 10X magnifying glass and a trained eye.
Below is a list of the clarity grades. Moving from one grade to the
next can greatly influence the overall value of a diamond. Diamonds that
have
fewer inclusions are rarer, and therefore more valuable.
Flawless - No inclusions or blemishes under 10X magnification.
Internally Flawless - No inclusions viewed under 10X magnification, but
has some minor blemishes.
VVS1 & VVS2 - Very, Very Slightly Included: Very difficult to see the
minute inclusions under 10X magnification.
VS1 & VS2 - Very Slightly Included: Inclusions are not visible to the
unaided eye. Tiny inclusions (small clouds, crystals, or feathers) are
visible with 10X magnification
SI1 & SI2 - Slightly Included: Contains inclusions
(clouds, included crystals, knots, cavities, & feathers) that are
visible under 10X magnification.
SI3 - Slightly Included-EGL: SI3 is an EGL grade and is not recognized
by GIA or other gemological institutions. It may be graded by GIA as either
SI2 or I1. SI3 diamonds do not have any black inclusions or cracks visible
to the naked eye, but may have some very minor white inclusions that can
be seen with the naked eye.
I1, I2, I3 - Included: Inclusions that are obvious under 10X magnification,
and visible to the naked eye.
COLOR
Normal color range diamonds (what most people consider ‘white’ diamonds)
are graded by their relative lack of color. A diamond that is ‘whiter’ has
little or no visible coloration. Diamonds with less color are considered
more desirable and have a higher value.
Below is a chart illustrating how diamonds are graded according to color
by the Gemological Institute of America (GIA).The difference in color between
one letter grade to the next is quite small. It usually takes a well trained
eye and years of experience to color grade a diamond.
Truly colorless diamonds are actually quite rare. Most diamonds used in
jewelry are nearly colorless, and fall in the normal color range.
It is important to distinguish the normal range ‘white’ diamonds
from ‘fancy’ color diamonds. Diamonds actually range in color
from faint yellow or brown to very rare pinks, blues, greens, and other
colors known as "fancies".
To summarize,
D-F: Colorless: perfect or almost perfect color.
G-J: Near colorless: good to very good color.
K-M: Light but noticeable yellow or brown tint.
CARAT WEIGHT
Diamonds are weighed in units of a metric carat (ct). One metric carat
is just over .007 ounce. One ounce is equal to almost 142 carats. When
a diamond weighs over a carat, the weight is expressed in carats and decimals,
rounded to the nearest hundredth of a point (i.e. 1.52 ct).
One important point to keep in mind when considering the carat weight
of a diamond is to know that the ‘per carat’ price increase significantly
as a diamond gets larger. For example, we know that all things held equal
(same cut, color, clarity) larger stones are worth more than smaller ones.
However, many people don’t realize that a 2.00 carat diamond is
worth more than just twice as much as a 1.00 carat diamond. This is because
larger
diamonds are rarer than smaller diamonds. The more scarce the diamond
is, the more it is worth.
Carat weight is an obvious factor in determining the value of a diamond.
However, two diamonds of equal carat weight can have very different prices,
depending on their quality.
CUT
Many people confuse cut with the shape (i.e. round, princess, oval) of
a diamond. The shape of the diamond is mainly a matter of personal preference
and does not directly affect the value. Cut refers to the proportions
and finish of a diamond. Cut is what enables a diamond to make the best
use
of light. It is the work of a master cutter that allows the diamond to
be cut in such a way as to permit the maximum amount of light to be reflected
through the diamond.

The three important concepts to keep in mind with cut are: proportion,
symmetry, and finish of the diamond. The proportions are the size and
angle relationships between the facets and different parts of the stone.
Finish
includes polish and details of facet shape and placement. When the proportion,
symmetry, and finish of a diamond are good, you will notice that the
diamond is brilliant, sparkly, and full of ‘fire’ or scintillation.
The three main parts of a diamond are: the crown, the girdle, and the
pavilion. The large flat surface on the top of the diamond is called
the table. Diamonds
may also have a very tiny flat facet at the bottom of the pavilion called
the culet. A typical round brilliant cut diamond has 58 tiny facets,
each carefully cut and sharply defined.  A skilled cutter will try to produce the maximum return of light by
considering the table size, crown angle, and pavilion depth. Pavilion
depth refers
to the distance from the top of the girdle to the culet. A pavilion
that is too shallow or too deep will permit light to escape from
the side
or the bottom of the diamond. When a diamond is cut well, the light
will refract
from one facet to another and disperse back through the crown or top
of the stone.
SUMMARY
To conclude, there are 4 major factors to consider when buying a diamond:
carat weight, cut, clarity, and color. No single factor is necessarily
more important than the others. When assessing the true value of a diamond,
all 4 factors are should be considered collectively.
We encourage you to contact us with any questions you may have. We have
an extensive collection of loose diamonds, including G.I.A. and E.G.L.
certified stones. Because of the large volume of stones that we sell,
we are able to offer you quality diamonds at affordable prices.
*A NOTE ON CLARITY ENHANCED OR COLOR TREATED DIAMONDS:
We NEVER sell clarity enhanced or color treated diamonds. At Firenze
Jewels, you can be certain that you will only purchase a 100% natural
diamond that
has never been artificially treated in any way.
*A NOTE ON CONFLICT DIAMONDS:
Conflict diamonds are diamonds that originate from areas controlled by forces or factions opposed to legitimate and internationally recognized governments, and are used to fund military action in opposition to those governments, or in contravention of the decisions of the Security Council.
Today, there is an international monitoring system called the Kimberley Process Certification Scheme (KPCS) in place. A well-structured 'Certificate of Origin' regime can be an effective way of ensuring that only legitimate diamonds (those from government-controlled areas) reach market. Additional controls by Member States and the diamond industry are needed to ensure that such a regime is effective.
Firenze Jewels, Inc. is deeply committed to selling only legitimate diamonds. We have vowed not to deal with or purchase from any source that deals in conflict diamonds. We fully support the Kimberly Process and work closely with our dealers to ensure compliance.
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