The word around New York is that gold is now truly a precious metal in every sense of the word. The World Gold Council statistics show that gold jewelry demand increased by 22% in 2007 as compared to 1996, and that was before the recent jump in costs for gold bullion.
If prices for gold fall back to the old reality, Firenze Jewels and other jewelers expect it will still be an attractive accessory. Many people want the prestige of wearing beautifully crafted gold items that are out of reach to many. New technical processes allow gold to be designed in ways not imagined years ago. Stones that were previously not used along side gold such as peridot are now paired. Sterling and platinum were what the fashion conscious jumped on, but with the new extravagant price of gold, it will be more attractive to all.