The Top Drawer

It’s with great pleasure that we officially announce the completion of the first phase of a redesign to our website www.FirenzeJewels.com. More than simply an aesthetic improvement, the new site was built from the ground up with cutting edge features that effectively showcase our ever-growing inventory and provide you with an enhanced diamond jewelry shopping experience. Some highlights you’ll find on the new site are:

• “Real-time” product sorting allowing you to refine each jewelry type by attributes such as style, gemstone and price. A similar feature can also be found through our diamond search to help you sort through over 30,000 G.I.A. and E.G.L. certified loose diamonds.
• A “virtual loupe” that effortlessly allows you to inspect a piece at any angle.
• Gift Finder section that compiles many new features throughout the site in order to help you find the perfect gift for any occasion.
• Special Offers section with sizzling deals on diamond fashion and estate pieces.
• Streamlined shopping cart that makes purchasing a breeze for both domestic and international customers.

Along with the many new changes, you’ll also find our new Winter 2009 collection. Stay tuned for more dazzling things to come!