First and foremost, all of us at Firenze Jewels would like to wish everyone a happy new year and we hope that you and your family had a warm and pleasant holiday season. We’ve been hard at work preparing to release many bold initiatives for 2009, one of which includes a total rehaul of our website both inside and out. The new site is set to launch within the next few weeks. Our goal for this project has been to provide you with a more intuitive shopping experience while aiming to set a new web standard for the mid to high end diamond jewelry market online.
Speaking of luxury purchases, most New Yorkers have probably heard by now about NY Governor David Patterson’s controversial tax hike proposal. Part of his plan calls for an additional 5 percent tax on jewelry priced over $20,000. A recent article in the New York Post mentioned that a woman named Lisa shopping in the NY Diamond District was admiring a $48,000 necklace at Firenze Jewels and was concerned about how the proposed tax increase would affect her purchase.
We’d like to take this opportunity to remind our fellow patrons that Firenze Jewels continues to be one of the top places to find the greatest deals on diamond jewelry in New York City and in the world. In fact, many people may not realize that nearly 70 percent of the pieces in our showroom are priced below $5,000 even if most retail elsewhere for double that amount. Please stay tuned for the many changes to come shortly and know that we always warmly welcome your feedback.
posted by Firenze Jewels at 7:15 pm
Ever found that perfect diamond engagement ring you’ve been looking for, only to find out that it’s quickly been sold to another determined buyer? Looking to warm your wife’s heart on that upcoming special occasion with a stunning piece just released by one of the world’s top jewelry designers? Perhaps you are the fashion forward, tech savvy, diamond jewelry aficionado who strives to stay abreast the latest designer trends? If so, then Firenze Jewels invites you to join us on our new spot on Twitter.com/FirenzeJewels. Be the first to instantly get a sneak peak on the most gorgeous jewelry pieces from top designers around the world days before they are added to our showroom for public display. See them right as they come in and are measured and photographed by our by our e-Commerce staff.
Not familiar with Twitter yet? Twitter is a free social networking and micro-blogging site that allows its users to send and receive other users’ updates (also known as tweets) through the website, SMS text messaging, RSS feeds, instant messaging or other means. Whether it’s a close group of friends, a non-profit organization or a media outlet like CNN, millions of people use Twitter to instantly deliver, receive and talk about breaking news right as it happens.
Come follow us on Twitter and let us know what you think of the latest pieces or ask us any questions, we look forward to hearing from you!
posted by Firenze Jewels at 12:37 pm
New York’s Firenze Jewels is pleased to announce the addition of the famous designer line, Ritani to its exclusive designer jewelry collection
Ritani, most noted for their beautiful branded collections, such as Endless Love, Ritani Setting, and Romantique, design each and every piece of fine jewelry for its maximum beauty and character.
“Ritani is a very established name in jewelry design, and we are excited to have the opportunity to work together.”, says Gabrielle Guzman, Director of Ecommerce at Firenze Jewels.
Designed and hand crafted in their state of the art New York workshop, Ritani combines the most current, high-tech computer generated design and manufacturing processes with traditional, old world setting, hand finishing and fine craftsmanship.
All of the pieces within Ritani’s fine jewelry collection feature the world’s most beautiful diamonds and gemstones, hand selected by Ritani’s in-house, certified gemologists. Distinctive finishes in the finest grade platinum and 18k gold characterize their jewelry, ensuring long lasting, durable, and high quality products that can be passed from generation to generation.
To learn more about Firenze Jewels’ vast collection of diamonds, or to view their collection of engagement rings and settings, please visit www.firenzejewels.com.
posted by Firenze Jewels at 3:36 pm
We are delighted to announce the launch of The Top Drawer. You will notice a different approach to our blogging as compared to many other eCommerce jewelry sites. Ours is not the equivalent of an offline product sales catalog. Rather, the goal is to give you a new perspectives and education on the world of jewelry. Posts will direct you to relevant products and information on our shopping site when it is complimentary.
A small number of posts will specifically highlight news about our website and we will announce important news related to the company. The Firenze Jewels story will be interesting to new and existing costumers. It’s one that date’s back to 1937. Mostly, The Top Drawer will contain news, advice, photography, as well as insights on the lighter side of jewelry’s place in society.
Today’s websites break the boundary of traditional relationships between merchants and customers. With the new “social web,” often referred to as Web 2.O, the conversation is now two ways. The web of yesterday was brochure-ware that may have allowed for purchases, but was not dynamic or interactive. People expect online jewelers will update their sites frequently with fresh, timely information. Good websites today listen carefully to what their costumers tell them they’d like to see or learn.
We’re known for our service and the time we spend growing relationships with customers off-line. We hope our blog postings will set us apart online as we bring you news you can use on a regular basis.
posted by Gabrielle at 10:10 am
Bracelets
